We discovered a critical soft spot: over 55% of truck owners have a dog, and two-thirds of buyers consider their pets when purchasing a new vehicle. Knowing that dogs are notoriously tough on their toys, we saw an opportunity to prove Toyota's durability in their living rooms. We partnered with an industrial design professor at Pratt to over-engineer a Tacoma-shaped dog toy that was as indestructible as the real thing. Weighing in at over a pound of ultra-durable material and featuring a built-in "peanut butter bed," the toy was rigorously tested against big, small, and ferocious dogs to ensure it lived up to the legendary Toyota reputation.