Interviewed on how AI will change the industry. Article below: No, robots didn’t overthrow the industry. More advanced artificial intelligence tools instead showed they might enable marketers to be more…
So the real question, is anyone talking about the above work. Latest news and PR below.
In a recent interview Sherl Sandberg talks about the future of advertising, and the future of Facebook. And has some great things to say about the RAV4 Hybrid campaign.
The campaign uses data to scale personalization, with each spot built from three clips pulled from the collection of 100 interchangeable clips to reflect a Facebook user’s specific interests while also highlighting the RAV4’s product attributes.
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